Ford Fathom: new electric pickup priced from $29,945
By Anthony Sharkey, Chief Operating Officer, New Reg Limited
Ford has revealed its affordable electric pickup truck is called the Fathom, with a starting price of $29,945 and a solid set of standard equipment included.
Ford has confirmed the name and price of its long-awaited affordable electric pickup truck: it is called the Fathom, and it starts at $29,945 before any applicable incentives, according to multiple reports.
The Fathom sits in the midsize pickup segment and arrives with a price point that Ford is clearly positioning as accessible by electric vehicle standards. According to multiple reports, the truck comes with a respectable list of standard equipment included from the outset, rather than pushing buyers towards expensive option packs to get a usable specification.
The name itself caught observers off guard. Multiple reports note that the Fathom was not among the names widely anticipated, with speculation having centred on other possibilities including a revival of the Ranchero nameplate. Ford has not offered a public explanation for the choice, but the name is now official.
Although the Fathom is priced in US dollars and is confirmed for the American market, British drivers with an eye on Ford's electric line-up will be watching how the model develops. UK pricing and availability have not been announced. If you are thinking about your current car's value in the meantime, Car.co.uk offers a free instant valuation and will buy your car directly, handling collection at no cost and paying by bank transfer.
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