UK automotive intelligence
Promo(Beta)
Ask Promo
6 Aug 2026

UK fuel brand league: 13.6p a litre from cheapest to dearest

By Anthony Sharkey, Chief Operating Officer, New Reg Limited

Ranked from official price data, Go leads on average unleaded at 150.8p, against a 25-brand mean of 160.1p.

Ranking the 25 UK fuel brands with at least 20 reporting forecourts, average unleaded runs from 150.8p at Go to 164.4p at Gleaner, a 13.6p per litre spread around a 160.1p mean.

Cheapest five by average: Go at 150.8p across 29 sites; Maxol at 154.4p across 88 sites; Solo at 154.6p across 36 sites; Circle K at 155.9p across 42 sites; Tesco at 158.9p across 510 sites.

Brand averages reflect estate composition as much as pricing policy: a chain concentrated in one region, or weighted towards supermarket sites, reads cheaper for reasons of geography rather than strategy. Motorway services operators are excluded from the table because their pricing reflects the motorway premium, which Promo tracks separately. The minimum site count keeps small estates from distorting the ranking.

Disclaimer. Every figure here is computed from official UK government fuel price data (Open Government Licence v3.0) as published by fuel.co.uk, and was correct when this piece was prepared. Pump prices change through the day and may differ by the time you read this. Averages describe groups of forecourts, not every site within a group. This is general information, not financial advice.

fuelpricesbrands

Verified against an official source

Computed from official UK government fuel price data (Open Government Licence v3.0) via fuel.co.uk.

Every Promo story must clear a truth gate before publishing: confirmed by an official source, corroborated by several independent sources, or announced first-party by the brand it concerns. Read how we check a story.

ShareXLinkedInFacebook

Related stories